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  • Writer's pictureDave Veale

Wallace McCain Entrepreneurial Leaders Experience the Innovation of Alexander Manu

Updated: Sep 23, 2021

By Dave Veale

Manu is a fascinating, energetic speaker and thinker who works with executive teams in Fortune 500 companies, lectures around the world on innovation, teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and – what’s great for New Brunswick – is that he’s a regular visiting lecturer at the Wallace McCain Institute for Entrepreneurship.


Alexander Manu

Manu believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.

Author of Disruptive Business: Desire, Innovation and the Re-Design of Business, Everything 2.0: Redesign your Business Through Foresight and Brand Innovation and many more titles, Manu’s most recent book, Behaviour Space: Play, Pleasure and Discovery as a Model for Business Value will be released by Gower Publishing in September 2012.

Manu shared a few chapters from his books with us and I’d like to share the prologue to Disruptive Business with you…


Interested in learning more? Check out Alexander Manu’s website.

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