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  • Writer's pictureDave Veale

Breaking through at Breakthru

Updated: Sep 23, 2021

Breakthru logo

One of the highlights of my year was attending NBIF’s popular Breakthru LIVE 2015 event a few weeks ago. The event was a huge success with over $750,000 in prizes given out to group of budding entreprenurs to help them start up their company – a record setting amount. It’s the largest start-up competition of its kind in Canada.

Breakthru, New Brunswick’s Business Plan Competition, encourages the creation and development of entrepreneurial, innovative business ventures. Hosted by the New Brunswick Innovation Foundation (NBIF), Cox & Palmer and Deloitte, this province-wide start-up competition provides participants with a unique opportunity to access start-up capital, mentoring, and support.

Celebrating Innovation

Vision Coaching became a corporate sponsor of Breakthru this year because we love the spirit of entrepreneurship and innovation of the event and how they overlap – and that overlap is important in our region. We have remarkable, innovative entrepreneurs and investors.

The Breakthru event is a great opportunity to rub shoulders with many movers and shakers in our province, and hear some great ideas. We love being a part of that excitement. It is inspiring to see these entrepreneurs making something out of nothing.

Breakthru really celebrates innovation – the event oozes positivity and can’t help but inspire future creativity. We are looking forward to meeting the Breakthru winners. Interested in learning more? Take a look at the Breakthru participant handbook for more in

And speaking of innovation, we run into innovative entrepreneurs with great stories on our Boiling Point Podcasts all the time. Our recent chat with Jake Rothschild in the podcast booth is a great example. Jake’s persistence was the key to his newest invention that will soon make a big impact for sweet lovers.

Jake is the owner at Jake’s Ice Cream in Atlanta, Georgia, a business that makes over-the-top and delicious ice cream – an Atlanta institution.  Listen to Jake’s story here.

Dave Veale is a business and leadership coach and founder of Vision Coaching Inc. in Saint John. Email Dave at or follow him on twitter @dave_veale.

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