Retain Top Talent
Reduce Leadership Costs
Sustainable Culture Change
Good Work Isn’t Enough to Lead Well
Most leaders don’t fail because they’re bad at their jobs. They struggle because they were promoted for doing great work, then left to figure out how to be an effective leader on their own. And that learning curve shows up everywhere.
You see it all the time:
-
Managers working nonstop but not getting real results
-
Team leads holding too much because it feels easier than delegating
-
People avoiding hard conversations until things fall apart
-
Employees showing up but tuning out
-
Top talent walking because no one’s developing them
With over 20 years of experience coaching 500+ executives across North America, we've seen these patterns repeatedly.
This isn't about bad leaders. It's about leaders without executive coaching support. When companies treat coaching as a normal part of growth—not a last resort—they keep their best people, strengthen culture, and stop paying the high cost of turnover and low morale.
When Leaders Grow, So Does the Company
Most organizations approach executive coaching programs as a one-time initiative. We see it as a sustained investment in leadership that directly drives performance.
Effective leadership coaching builds more than confidence—it strengthens trust, accountability, and follow-through. Leaders learn to delegate with clarity, develop their people, and make space for strategy instead of carrying every task themselves.
The difference is measurable. Productivity improves. Turnover declines. Culture gains momentum.
You get leaders who elevate others, expand capacity, and turn leadership from a cost center into a competitive advantage.
When Great Performers Become Great Leaders
The skills that drive performance aren’t the same ones that build teams.
Even experienced leaders can struggle to delegate, navigate conflict, or keep people engaged when the work shifts from doing to leading.
That’s where we come in.
For more than 20 years, Vision Coaching has built a roster of ICF-certified executive coaches with real leadership experience across industries like healthcare, manufacturing, technology, and professional services. They help leaders build the confidence, clarity, and perspective needed to lead with impact through virtual and in-person coaching across North America.
Executive coaching services focus on what matters most: how leaders communicate, make decisions, and develop others. Growth happens in real time, inside the challenges that define their day.
What we bring
-
Coaches who’ve led teams, not just studied leadership
-
Virtual executive coaching that turns daily pressure into lasting growth
-
A partnership built to strengthen leaders, not just fix problems
The impact: Leaders who build trust, teams that perform under pressure, and organizations that grow because their people do.
The Ripple Effect of Supported Leaders
Clients share how consistent, real-world executive coaching strengthened confidence, performance, and culture.
Tim Petersen, President and CEO of WorkSafeNB.
“The biggest part of our success is our culture. And coaching has played a significant role in reinforcing our people-first approach.”
Judith Mackin, Owner Tuck Studio
I used to think I didn’t need a coach—turns out I was totally wrong! Working with Peter Stoddart through Vision Coaching has been nothing short of transformational. Honestly, it’s been even better than having a mentor or business partner. Peter has helped me grow as a leader, prioritize my own well-being, and give my team the space and confidence to step up and thrive. Our business is stronger because of it—and so are all of us in it!
Katie Pierce, Settlement Supervisor
YMCA Southwestern New Brunswick
“Coaching through Vision Coaching has made a 360-degree change in my life. I’m healthier, more confident, and a better leader because of it. I would do it again in a heartbeat.”
Working With the Best Clients and Partners
Turn Leadership Costs Into Lasting Gains
If you’ve tried leadership development before
Most programs are one and done. Workshops, retreats, or monthly check-ins that fade once the slides close. Our coaching is different. It’s ongoing professional development that meets leaders in real time, inside the moments that matter most.
If you’re unsure it will work in your industry
We’ve coached leaders across technology, healthcare, manufacturing, and professional services. The settings change, but the challenges don’t: delegation, communication, developing people. Our coaches understand your world and help leaders apply proven practices in your environment.
If you’re worried about cost
Leadership struggles already cost more than coaching ever will—through turnover, disengagement, and missed opportunities. Real coaching pays for itself through higher retention, stronger performance, and fewer preventable crises, often within the first year.
Turn Your Leadership Investment Into Results
1
Connect and Match
We start by getting to know your goals and leadership needs. Then we pair each leader with the certified executive coach who fits them best—someone who understands their challenges and how they work.
2
Focus on Growth
Once the fit feels right, coaching zeroes in on the moments that matter most. Leaders gain perspective, test new approaches, and build habits that strengthen their impact.
3
Measure and Change
You’ll start to see it everywhere - leaders making confident decisions, teams communicating openly, and work moving forward with less friction and more focus. Coaching builds confidence that lasts.
The statistics in our region around child poverty, violence against girls and literacy are heartbreaking. The Million Dollar Pledge was born to be part of the solution to help turn these statistics around – it’s a comprehensive charitable giving plan that aims to have at least 10 socially-conscious business leaders commit $10,000 a year for 10 years… that’s 1 million dollars!